University of Manchester film by Kevin Laitak creates ‘goosebumps’
This short film created to promote University of Manchester’s new Engineering campus was fully produced, shot, and edited by myself working with marketing managers at Manchester, has garnered some impressive feedback from staff and potential students alike.
Marketing and academic staff at University of Manchester talk about working with me on this project
It’s really been a pleasure working with you. You saw what we wanted to achieve, took the brief, completely changed it for the better, we’ve a got a better product, because you just went off, came back with your ideas to drive it forward in the best way for the target audience. You were finding your story arc, the correct story arc, & the facts, for want of a better phrase to support and tell the story going forward. It’s like you were a feature writer, but in video, Read more…
Student Recruitment video for University of Manchester School of Environmental Sciences
University of Manchester faces stiff competition for applications from other l Read more…
This 1.20mins short gives an insight into different female staffs’ career journeys in Engineering. This short video demystifies what engineering is and the varied possibilities in the field. From an Iranian lecturer who descended 600m down a mine in Iran, shocking the male miners; the flight simulator technician who loved making jewellery to the University alumni woman engineer who builds bridges
On 27, Mar 2019 | In Video | By EricSchmidt
A student from the Singapore came to Manchester University in search of cobblestone streets, old building and found a vibrant, creative city with feminist poetry collectives reciting next to heavy metal bands. Wei Ann studied at the Hadron Collider for her thesis and submitted research work to conferences. In just 1:30 seconds, we get a flavour of her experience.
Technical challenges: this short was filmed on graduation day, the student had temporarily left her family, celebrating post ceremony, downstairs, while we found a space upstairs to conduct the interview. It was a hot day, Read more…
On 27, Aug 2017 | In Video | By EricSchmidt
Ella dreamed as a young girl of being a racing driver. She found a love in chemistry, studying for a Masters in Engineering Material Science. From working on a placement year at McLaren, she landed a role as a materials engineer at the famous motor engineering company.
In February 2015 I began work producing a commemoration project for the centenary of the Armenian Genocide. The project involved working closely with the Chilingirian Quartet to film 10 songs from Komitas, notated before 1915 10 and arranged for string quartet by Sarkis Aslamazian. The short, 3 minute songs were performed at the Armenian Church in South Kensington. One film was released every three days leading up to the official commemoration date in 2015. The films were presented with recollections of Levon Chilingirian.
“quite wonderful..so beautiful..enchanting”
Short promotional video for physiotherapist accenting integrity, care, zero cynicism and a genuine desire to restore your movement. Using two clients’ testimony, the film foregrounds Rush’s personality; his Bollywood dancing, free running and own experience of injuries. Features a triathlete and a radiographer, their reflections highlight his care, exercise advice, friendliness. With rapid cutting and some nice movement, the film conveys the key messages efficiently while keeping it fresh, interesting visually.
The project also included hi resolution professional photography for use in marketing, print and online.
Contact Kevin here for more info
Seckford Hall Hotel video, Suffolk
A brief 1 minute film showcasing this historic setting for Seckford Hall hotel
Julian Hurst Interiors, a high street shop in north Finchley, sells flooring, curtains, blinds, wallpapers and paints and provides coordinated interior design solutions. In suggesting a treatment for his promo video, I interviewed Julian to understand his key customers and the value he can offer them. Initial impressions suggested that the shop was a long, narrow space with a professional salesman at the end. Talking to Julian and ‘Rocky’ (Rochelle), it was clear that the shop is really a design database with over 3,000 interior design products including approved suppliers of exclusive brands. The video offer needed to invite customers in to have a conversation which could save time and money, and reassure that Julian is highly regarded for his professionalism, integrity and commitment to the customer